A shocking murder at the nexus of Silicon Valley, California surf culture, and the cannabis gold rush exposes the dark side of the legal weed business in this revelatory work of investigative journalism.
Santa Cruz is one of the country’s surf meccas and a favored getaway of the Silicon Valley elite. For decades, marijuana has been cultivated, consumed, and trafficked in these mountains, one of the most important regions in the country for the crop. It’s where Ken Kesey threw his wild parties, where back-to-the-land types came to live …
A shocking murder at the nexus of Silicon Valley, California surf culture, and the cannabis gold rush exposes the dark side of the legal weed business in this revelatory work of investigative journalism.
Santa Cruz is one of the country’s surf meccas and a favored getaway of the Silicon Valley elite. For decades, marijuana has been cultivated, consumed, and trafficked in these mountains, one of the most important regions in the country for the crop. It’s where Ken Kesey threw his wild parties, where back-to-the-land types came to live off the grid, and where Tushar Atre, Silicon Valley entrepreneur, was found brutally murdered.
Charismatic, ambitious, arrogant, and rich, Atre was the leader among a clutch of tech execs and venture capitalists with a voracious appetite for risk, work, and money, riding waves at dawn and then putting in fourteen-hour days. When he met Rachael Lynch, a maverick cannabis grower and mover of product, he had a vision of how their lives could come together in business and in love. Atre sought to disrupt the newly legal cannabis trade by funding a start-up with black-market capital. This illegal pursuit would entangle him with an array of colorful and dangerous characters, many of whom had compelling reason to want him dead.
